The Evolution of an Idea

When Couture Rani approched us for designing a website, their online business was just an idea. An idea with wings but no feather. It took almost a month for us to finalize the concept and strategy. The logo, corporate identity, and mock-ups happened in a matter of days.
The concept behind the logo is simple yet emotive. An amalgamation of two language alphabets gives meaning to the logo and Couture Rani's Indo-Western name.

Another six months went by before a prototype was in place.

In the meantime products were selected from designers, photographed and retouched in Delhi, India; webpages were designed; and site construction began in Scottsdale, Arizona. Couturerani.com was online with a one page announcement. The real thing followed in two weeks. The response was overwhelming.

Couturerani.com debuted on the web on June 14, 2011 with the above announcement. Its Facebook and Twitter presence added momentum to the frenzy. Since Couture Rani began as a fashion blog about the Indian fashion industry, a couple thousand fans were in the loop before the online business became a reality. Website: CoutureRani.com