Couture Rani.com: Indian designer wear at your fingertips
Persuasion, especially in advertising, depends on perception of people. The stronger, more coherent and motivating those perceptions are, and the bonding of people with a brand, it's more likely that they would choose that brand over others. How would this strategy work for Couture Rani? A lot depends on branding.
When Couture Rani approched us for designing a website, their online business was just an idea. An idea with wings but no feather. It took almost a month for us to finalize the concept and strategy. The logo, corporate identity, and mock-ups happened in a matter of days. The concept behind the logo is simple yet emotive. An amalgamation of two alphabets from two languages gives meaning to the logo and Couture Rani's Indo-Western name.
We Change Lives: The creation of a unique brand
In the summer of 2001 Center for Social Change (CSC), published Thoughts & Notes, its first four-color newsletter featuring an individual and his accomplishments. It was a small beginning for Pixelbrew and a big step for CSC.
Over the years Pixelbrew and CSC worked together to create a brand on the strength of what the US based nonprofit does best on a daily basis: changing lives. The logo is formed from the initials of CSC, two hands grasping each other, and two tongues of flame. The hands suggest security, cooperation and support; the flame gives light, warmth and suggests the joy of life.
For an organization that cares for individuals with developmental disabilities, the logo and tagline complement each other.
Karivara Films: Focused on cellulloid tales
Karivara Films is a Los Angeles based independent film production and co-financing company created to fulfill the market need for studio quality, commercially viable films for the domestic and select international markets.
When Karivara Films needed a logo they approached Pixelbrew. Some interesting facts surfaced as we researched the name Karivara. Karivara literally means to draw with charcoal; to make a mark. The concept of the logo is derived from the prehistoric charcoal paintings in caves and on rockfaces; the earliest forms of storytelling.
The logo has two main elements: a piece of celluloid film, an eye and the initials K and F from Karivara Films. They represent the essence of Karivara Films: focused storytelling through film.