The CSC File It's about how a brand was built
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Your Business Card Says It All

A company that lives its vision would be able to communicate it on its business card without having to shout about it. In a world where clutter is the norm, whether it's the main street or the media, most brands suffer under a cacophony of messages in overdrive. The one exception is the minuscule business card, the medium of branding for many businesses even before the branding frenzy gripped the world.

Having a business card is not a remedy for all branding problems. Business cards come in all colors, shades and shapes. It's here that the mastery of design and wordplay comes to play. When a business shows its true colors convincingly on a piece of paper measuring 3.5" x 2" or less, the business is in business.

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